Our story and philosophy

It all began in 1980 with a suggestion and a passion. Since then, the Troulis family store has passed from generation to generation, with the same love for jewelry.

1980

The beginning and the challenges

“It all began with a suggestion… and a passion!”

In 1980, our founder Giorgos Troulis was encouraged by a beloved relative: “Is it a good idea to open a jewelry store?” The answer was easy, because his wife, Eleni Troulis, adored jewelry.

Despite the challenges along the way, their passion was stronger. They could not imagine their life without this store.

The love for jewelry

Eleni Troulis, now our grandmother, became the soul of the store. From choosing the stones to every customer's smile, everything passed through her hands.

Today

The new generation

“From vintage to modern… without losing the soul!”

That was our motto when the store passed to the next generation. Today, grandmother Eleni has handed over to the new generation. We turned the classic jewelry store into a modern, welcoming space, always keeping the quality and the love for jewelry.

Our philosophy

Our love for tradition and jewelry inspires us to create pieces inspired by today's Greece, as well as more classic designs. Every Troulis piece carries our Greek cultural heritage.